The poster may be more important than we thought

[zahidf]

http://www.newyorker.com/magazine/2017/04/17/the-mastermind-behind-coachella

 

Interesting article about the booking behind coachella, including how important the size and location of the band on the poster is. I wonder if glasto is the same...

[Woffy]

That all sounds fucking grim, tbh. 

[evannn]

While I'm maybe being naive, Coachella has always seemed to be very corporate. A festival run by numbers to maximise profit from consumers who have enough money that they aren't bothered. 

Many UK festivals seem less like that to me, especially Glastonbury 

[dentalplan]

34 minutes ago, zahidf said:

http://www.newyorker.com/magazine/2017/04/17/the-mastermind-behind-coachella

 

Interesting article about the booking behind coachella, including how important the size and location of the band on the poster is. I wonder if glasto is the same...

Good read that. I read a similar article a couple of years ago more focused on the bickering over how high acts are on posters. It's pretty nuts. I definitely don't think it's a thing - or as much of a thing - here when Katy Perry is 'seventh' on the poster. Might start to cotton on over here now posters are rolling out with huge stacks of names rather than split into stages.

Does seem pretty horrible bickering over the size of artists using lots of different metrics. Imagine that! Imagine it!

Also, I didn't know that about Ezra Furman's scheduling and religion clashing. Seems hard work to sort out as a touring musician.

It surprises me how honest they can afford to be about their trade. All you get from major festival bookers here are what acts they think are gonna be great and who's a future headliner or whatever.

Edited April 11, 2017 by dentalplan

[Trout Mask Replica]

22 minutes ago, Woffy said:

That all sounds fucking grim, tbh. 

Agreed, festival from the country that gave us United Airlines. No thanks. 

[Spindles]

It has always been the same here though, from those bands on the Reading or T bill who get to use their logo through to the font size ever decreasing lower down.  I think Glastonbury stand out as a festival that don't, looking back at their past posters where often the actual headliners wouldn't even be listed first (look at the 1992 poster, for a good example) and all the acts tended to be listed in the same font and size (although for a while pyramid acts got a slightly larger font but I notice this practice has ceased).

[Mardy]

7 hours ago, dentalplan said:

 

Also, I didn't know that about Ezra Furman's scheduling and religion clashing. Seems hard work to sort out as a touring musician.

 

 

 

Hmmm, he headlined eotr on the Saturday last year, so I'd maybe take that with a pinch of salt.

[defrio29]

Slightly off topic but I went to Coachella 5 years ago, before it's as big of a 'social media' festival as it is now, and even then the crowd were absolutely horrendous. Can't even imagine how it is now 

[eFestivals]

8 hours ago, zahidf said:

http://www.newyorker.com/magazine/2017/04/17/the-mastermind-behind-coachella

 

Interesting article about the booking behind coachella, including how important the size and location of the band on the poster is. I wonder if glasto is the same...

bands like marketing as much as any other product. Who knew?

Now, anyone want to take a guess for why the position of a couple of acts got swapped around on the poster within an hour or two of it's release?

Edited April 12, 2017 by eFestivals

[Deaf Nobby Burton]

9 minutes ago, eFestivals said:

bands like marketing as much as any other product. Who knew?

Now, anyone want to take a guess for why the position of a couple of acts got swapped around on the poster within an hour or two of it's release?

I can see it, Halsey and Dynamo? I screen shoted the original poster immediately so just had a quick look, it took me a while to spot!

[eFestivals]

9 minutes ago, Deaf Nobby Burton said:

I can see it, Halsey and Dynamo? I screen shoted the original poster immediately so just had a quick look, it took me a while to spot!

there were two others - think it was The Avalanches  and someone else.

[defrio29]

10 minutes ago, eFestivals said:

there were two others - think it was The Avalanches  and someone else.

Future Islands took Avalanches initial spot (few lines higher at the poster)

[simian_mobile_mushrooms]

It definitely happsns in the UK, I don't see why anyone thinks bands suddenly become less competitive when they cross the Atlantic. Whether it's agent or band member led it still happens without a doubt 

Edited April 12, 2017 by simian_mobile_mushrooms

[p.pete]

2 hours ago, eFestivals said:

there were two others - think it was The Avalanches  and someone else.

Slap on the wrists for tipping us off a day early for the lineup release? bump them down a bit...  (unless they went up instead of down!)

[mjsell]

That section on Joel Zimmerman (Garrix's agent) makes me a little bit sick, a little bit angry and  a little bit impressed.

I'm glad Glastonbury have never really gone down the global EDM dj route - not that their budget would ever allow it.

Edited April 12, 2017 by mjsell

[eFestivals]

19 minutes ago, p.pete said:

Slap on the wrists for tipping us off a day early for the lineup release? bump them down a bit...  (unless they went up instead of down!)

I do have my suspicions that that had something to do with why Avalanches were chosen as the ones to move down the poster, tho it's only a guess.

[jparx]

9 minutes ago, eFestivals said:

I do have my suspicions that that had something to do with why Avalanches were chosen as the ones to move down the poster, tho it's only a guess.

That would be hilariously petty, although sadly not unbelievable.

[p.pete]

13 minutes ago, eFestivals said:

I do have my suspicions that that had something to do with why Avalanches were chosen as the ones to move down the poster, tho it's only a guess.

I hope they make them do an extra-long set too, erm... punishment

[marcoolio]

4 hours ago, Mardy said:

Hmmm, he headlined eotr on the Saturday last year, so I'd maybe take that with a pinch of salt.

I'm not religious but as I understand it, the Shabbat is observed from Friday night until Saturday night ("until the appearance of three stars in the sky"), so headlining on Saturday would be ok as  long is it was after sundown.

[Mardy]

6 minutes ago, marcoolio said:

I'm not religious but as I understand it, the Shabbat is observed from Friday night until Saturday night ("until the appearance of three stars in the sky"), so headlining on Saturday would be ok as  long is it was after sundown.

Ahhh, interesting. Nice one

[The Nal]

15 minutes ago, marcoolio said:

I'm not religious but as I understand it, the Shabbat is observed from Friday night until Saturday night ("until the appearance of three stars in the sky"), so headlining on Saturday would be ok as  long is it was after sundown.

Still technically "working" though. Backstage, speaking to the band, the sound guys, warming up etc.

God will be really pissed off.

[marcoolio]

24 minutes ago, The Nal said:

Still technically "working" though. Backstage, speaking to the band, the sound guys, warming up etc.

God will be really pissed off.

No wonder it rained during his set last year.

[Deaf Nobby Burton]

2 hours ago, mjsell said:

That section on Joel Zimmerman (Garrix's agent) makes me a little bit sick, a little bit angry and  a little bit impressed.

I'm glad Glastonbury have never really gone down the global EDM dj route - not that their budget would ever allow it.

Is that a different Joel Zimmerman who is also Deadmau5? Or is Deadmau5 also Garrix's agent?

Edited April 12, 2017 by Deaf Nobby Burton

[shuttlep]

5 hours ago, eFestivals said:

bands like marketing as much as any other product. Who knew?

Now, anyone want to take a guess for why the position of a couple of acts got swapped around on the poster within an hour or two of it's release?

do you have the two posters side by side?

[mjsell]

9 minutes ago, Deaf Nobby Burton said:

Is that a different Joel Zimmerman who is also Deadmau5? Or is Deadmau5 also Garrix's agent?

Had a quick google search about this.

Joel Zimmerman the agent is a different Joel Zimmerman to Joel Zimmerman the Deadmau5. But interestingly Joel Zimmerman the agent is also Joel Zimmerman the deadmau5' agent, called Joel Zimmerman.

Edited April 12, 2017 by mjsell