eFestivals has been running since 2000 (and in another form for two years prior to that), and has the biggest audience of festival attendees by a very long way (around 3 times that of our nearest competitor) available anywhere.
According to research for the UK Festival Market Report 2012 (PDF here) eFestivals is the only dedicated online festival platform that's used by festival goers; no other festivals online media gets close.
This means that eFestivals is able to deliver the most cost-effective engagement with every music festival in the UK and the millions of fans who attend them each year.
With Google's top-ranking for a search for festivals, eFestivals is the most widely-used and highly-regarded site of its kind. Independently owned and operated (with no liking of payola, unlike others) it is the only truly independent festivals platform.
According to Comscore, the industry standard in audience measurement, eFestivals has achieved a 31.9% increase in traffic (measured in terms of Unique Users) in the twelve months leading up to September 2009. Comscore also confirmed that eFestivals has almost three times the reach of its nearest direct competitor in the music festivals marketplace. (Source: Comscore2009)
In March 2010 our server recorded 16.3 million page impressions from 842,100 unique users who made 1,988,308 visits to the website. (source: eFestivals server stats, March 2010)
Festivals wishing to advertise
Festivals interested in advertising opportunities should email Zoey Benjamin at Alive Advertising Ltd, who deal with festivals advertising on our behalf.