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Mad Cool 2024


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  • 1 month later...
On 5/2/2024 at 1:34 PM, birchtree29 said:

It's sad to see that Mad Cool cannot book IFEMA two years in a row but a brand new festival with no history can.

 

Resim

 

I thought the issue with Mad Cool is that they are owned by the same people who own the new site? IFEMA has redevelopment plans, so assume they had to move at some point.

If the idea was to give them somewhere to host lost term, cut costs by owning their own site at a cheaper location,, and also to make money from other events, then moving makes sense.

 

Even if IFEMA is still available, once the decision is made, it's unlikely to be worth going back. If they've invested in the new site, then they'll have a huge incentive to make it work long term. And let's not forget that they got a hell of a lot of criticism for some of the IFEMA based festivals, so if we're being generous, they do have the ability to learn 🙂

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On 5/2/2024 at 9:17 PM, Karlos12345 said:

This might be another part of IFEMA and maybe less capacity?

Yes. Ifema's parking lot.

 

And yes, they were kicked from that parcel next to IFEMA that will be used as part or the upcoming F1 track. Sure they invested in the new location and own 49% of it but this is the main reason why they moved.

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