A lot of cans have been bought over the last few weeks for tickets. Imagine how many cans they could sell if they did the same thing but for tickets for next year’s festival and run the promotion over this year’s festival. People will get drinks in to watch it on tv and with the chance of tickets a lot would be swayed to get in the brothers. Then you’ve got people at the festival who take cans to drink. Imagine cracking open a can on the Wednesday morning and scanning it outside your tent and winning tickets for the following year.