Yeah true, I guess I was more coming from the angle that by not allowing them to sell out in minutes (which traditionally they would have), but this whole drawn out saga for hours, essentially created hundreds of thousands of people waiting in a queue, who purchased tickets at these inflated prices if they were ‘lucky’ enough to get through, as they felt they had no option to and had to decide in a split second. Whereas with more time and rationale, they may have realised that £350+ for general admission is crazy money.
So they get people to purchase at these prices because of the queue they have themselves controlled.