Is this the first year that Latitude has been sponsored (cinch)? And do people think this will negatively impact the general feel, if you've been before?
This will be my first year - usually go to End of the Road, ArcTangent, Primavera (this year), 2000 trees (in the past).
Lineup is looking okay for this year, was even thinking it will be a welcome break to explore some of the other areas of the festival instead of sprinting from stage to stage to catch all the bands I want to see (as I usually do at EOTR/ATG)