I know not all tickets sold are adult but as an example. £ 210 ticket price 5pc VAT is £ 10 a ticket at 20 pc is £ 35 a ticket. Difference of £25 a ticket at 25000 capacity = £ 625 000 more in their pocket.
It’s a no brainer to do it this way. Unfortunately I think we could see quite big price increases next year in all Festivals.