PDSA PetLife Festival is designed for both music fans and pet-lovers alike, combining music, entertainment and attractions, with all proceeds going to PDSA, the UK’s leading pet wellbeing charity. You can even take your dog (registration required, see below).
PDSA, which is marking its 100 year anniversary, provides life-saving vet care to more vulnerable pets than any other animal charity in the UK. It relies entirely on public support to fund the annual £60 million cost of providing this service to poorly pets in need.
Multi-platinum-selling Jessie J, whose new album R.O.S.E. is released next year, said: "Pets are a wonderful part of our lives. My French Bulldog, Jackson, makes me smile every day. As well as raising funds for a great cause, PDSA PetLife'18 combines people's love of pets and music; two of my favourite things! I simply can't wait."
Kaiser Chiefs frontman Ricky Wilson, owner of Labradoodle Norman Reedus, said: "Two things the UK loves are pets and music, so why has no one thought of this before? We're all looking forward to PDSA PetLife'18 and raising funds and awareness for PDSA to continue its great work."
James McVey from The Vamps, whose album Night & Day topped the album charts in the summer, added: "My cat Mickey means the world to me. I know I can provide the vet care he needs, but not everyone is so fortunate and that's why PDSA is so important. We're all looking forward to this special gig and raising much-needed funds for such a great charity."
PDSA's Group Head of Marketing, Carroll Hutchings, said: "PDSA PetLife'18 will be a great fun family event. We have a fantastic line-up and we're grateful to Kaiser Chiefs, Jessie J and The Vamps for supporting us to make this festival-in-a-day possible. As well as being a brilliant day out for music and pet-lovers alike, there's also the very serious aspect of raising funds for, and awareness of, the important work PDSA does. We help more pets and their owners than any other charity in the UK. But there's so much more to be done and PDSA PetLife'18 is a wonderful way for new supporters to help us to improve the wellbeing of pets in our society. By joining us on the day, you'll not only have an amazing time, you'll also be helping us to spread the word about PDSA and our vital work."
Jan McLoughlin, PDSA Director General, added: "As long as there are pets in need, there is a need for PDSA. Since we were founded 100 years ago, the world has changed so much. Yet we remain a lifeline for hundreds of thousands of the UK's most vulnerable pets - and their loving owners. Throughout our incredible history we have relied on the generosity of the public to support our invaluable work in saving, protecting and healing pets. The money we raise from events like this, alongside all of our other fundraising and awareness activity, will help ensure we can be here for vulnerable pets for the next 100 years."
Lee Moulson, Regional Head of Sales at Cheltenham Racecourse, said: "Everyone at Cheltenham Racecourse is so pleased to be working with PDSA to put on PetLife'18 and we are looking forward to hosting this fantastic event. With such a strong line-up it is going to be a wonderful event and one that all the family will be able to enjoy. As well as being a great day for all involved, it is an opportunity to generate vital funds for a much-loved charity that carries out very important work."
Registration is required to bring your dog. Please see here for all of the information.
Tickets are on sale, priced at £60 for an adult, and 330 for children aged 5 to 16. Family tickets (2 x 2) are also available at £160
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