Lovebox Weekender hosts campaign to halve world hunger by 2015

Festival goers at this year's Lovebox Weekender will be asked to join an international charity campaign to halve world hunger by 2015.

Anti poverty charity ActionAid is taking its ‘Bollocks to Poverty On Tour’ to Lovebox in Victoria Park, London on July 21st and 22nd. The plan is to gain support for ActionAid's HungerFREE campaign and demand justice for the 850 million people who go hungry every day.

In 2000 the world’s governments made a commitment to halve hunger by 2015 as part of the United Nation’s Millennium Development Goals campaign. Yet halfway towards this intended date the number of people living in hunger is increasing. Twenty four people die from hunger every minute despite there being enough food to feed everyone on the planet twice over.

At the ActionAid’s Bollocks to Poverty tent, Lovebox punters can sign a plate, take a snap of themselves with it and send a photo message to the United Nations, demanding action on hunger.

ActionAid will dish out the plates to world leaders when they meet at the next UN General Assembly in New York in September.

Festival goers across the world will be targeted at venues ranging from folk-rock concerts in Kathamdu to reggae gigs in Nairobi.

Anella Wickenden, ActionAid’s Youth Campaigns Manager said: “When a person gets to the point of having nothing to eat, it is because everything else has been denied – access to land, jobs, living wages and their human rights.

“But by joining thousands of people around the world and the likes of the Klaxons and New Young Pony Club, festival goers can make a noise about the scandal of global poverty and hunger and demand change through their passion for music.”

The Bollocks to Poverty tent will also be offering people at Lovebox a place to chill out, relax on comfy beanbags and play giant games of Jenga, Connect 4 and table tennis.

The Bollocks to Poverty tent will also be making an appearance at Global Gathering and Reading Festival, so why not go down and check it out.

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