Biffy Clyro will bring the UK's first immersive music video using virtual reality technology to this weekend's Boardmasters.
The three and a half storey high Samsung Hypercube studio allows festivalgoers an unprecedented first-hand experience of VR, and also gives them an exclusive look at Biffy Clyro's new video. It is not due to launch publicly until later in the year.
Once inside the Hypercube, up to 50 festival goers at a time can use the Samsung Gear VR headset and instantly find themselves beside frontman/guitarist Simon Neil and his bandmates James Johnston (bass) and drummer Ben Johnston, suspended in a Perspex box above an abandoned warehouse.
The virtual reality video for the new track 'Flammable' is housed within a giant experiential structure, the specially-created 'Hypercube', will also be at this summer's Glasgow Summer Sessions and Bestival.
Samsung used the latest in VR technology, 360-degree cameras and the Galaxy S7 smartphone to create the audio-visual VR experience. It is a music video concept which has never been seen before in the UK.
Ross Cairns, Creative Director at Samsung commented, "This project was born out of a desire to bring the best parts of live music to an audience so people can feel closer to the band than ever before. Biffy were the perfect partners for this. From inception we focussed on marrying music and technology to appear effortlessly synchronised. We're delighted to bring the wonders of virtual reality to a generation of music fans in this way and demonstrate how we are empowering people to use technology in a way that allow them to experience the extraordinary. As a brand, we will continue to push the boundaries of what's possible, merging virtual reality with the real world."
Simon Neil, lead singer of Biffy Clyro added, "We've worked with Ross before and knew he was the right person to capture us live and we've always wanted to get involved in VR so we're really pleased to Samsung have given us this opportunity. It's great to create such an amazing experience for our fans – the result is awesome."
Bob Workman, SVP Brand Partnerships, Warner Music UK said, "We're really excited to bring together Samsung, who are leaders in technology and innovation, with Biffy Clyro who are one of the most exciting and dynamic bands from the UK. Together they've created a stunning, immersive and memorable experience that's sure to delight fans."
Boardmasters which takes place from Wednesday 10th to Sunday 14th August 2016 at Watergate Bay, and Fistral Beach in Cornwall features headliners Deadmau5, James Bay, and Chase & Status, plus Primal Scream, Lianne La Havas, Rat Boy, Eats Everything, Mystery Jets, Kaiser Chiefs, Craig David Presents TS5, Example & DJ Wire, Wolf Alice, Sigma, Wilkinson, Gabrielle Aplin, Jack Savoretti, Jamie Lawson, Mnek, Nahko and Medicine for the People, Catfish & The Bottlemen, Raleigh Ritchie, Maximo Park, Michael Kiwanuka, My Nu Leng & Dread MC, Auction for the Promise Club, Charlie Tee, Dinosaur Pile Up, Youth Club, Keir, Smokin' Durrys, The Duke Spirit, Antimatador, Recreation, The Big Moon, Hidden Charms, Alibis, Icarus , Joseph J. Jones , SG Lewis, The Steeler, Kano, Foxes, Krept & Konan, Soak, Mike Skinner presents Tonga, Danny Howard, Protoje, Spring King, Eliza and The Bear, Louis Berry, Formation, Big Deal, Toucan, Carly Foxx, Camelphat, Apres, Ben Remember, KLOE, Hein Cooper, Jackmaster, The Magic Numbers, Blossoms, Bodhi, Coasts, Detroit Swindle, Doorly, Dusky, Eli & Fur, Eton Messy DJs, Heidi, Jonas Rathsman, Maribou State, Rationale, The Mouse Outfit, Vant,Lewis Watson, Johnny Borrell & Zazou, Kiko Bun, White Denim, Tom Speight, Winter Mountain, Skinny Living, Adam French, Sivu, Dan Owen, Matt Wills, Hannah Lou Clark, Xylaroo, Soham De, Tom Walker, Rhys Lewis, Trevor Sensor, Joy Crookes, Sam Fearon, Callum Beattie, Ben Roberts, Tom Prior, Hannah Grace, Ten Tonnes, Lucy Anna, In The Ark, Son Of Jack, and Sam Richardson..
For the line-up details see the Boardmasters line-up page.
The festival offers five days of surf competition at Fistral Beach and a weekend of live music on the stunning headland, Watergate Bay.
The surf competition will this year be included as part of the World Surf League qualifying series. Featuring as a Qualifying Series event, Boardmasters will host the Boardmasters international competitoors for the Men's Open, the Boardmasters Women's Open and the Boardmasters Men's and Women's Longboard contests. Details of the 2016 athletes line-up will be announced soon!
An adult weekend ticket for 4 days is priced at £164 with camping. A five day ticket with camping is priced at £174. VIP, Day tickets, non-camping, and parking car pass tickets also available. Children aged 7 years and under can attend free but require a ticket.
Boardmasters is located across two sites jam-packed with the best in music and sports action. Keep the party going with Beach Sessions with live music on stunning Fistral Beach, as well as the Beach Bar and BBQ offering food, drink and DJ sets. Head into Newquay and party into the early hours with Boardmasters After Parties, which take place at clubs around the town centre. There are Pro Skate and BMX competitions to check out the best in extreme sports, the Surf Village, Cornish Market where you can sample delights from local merchants, as well as Surf Art, photography and film sessions, surf lessons with a local surf school, a Wellbeing Area, and on site Eco Spa, plus luxury camping and glamping on offer to upgrade your experience even more.
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