The powerful 90-second film, 'Stuff Of Life', will try to encourage Americans to reject the practice of 'waterboarding', the hugely controversial practice of torturing prisoners by partially drowning them.
Amnesty International UK Unsubscribe campaign manager Sara Mac Neice said, "We were thrilled at what the producers of this film came up with - it's a shocking subject captured in an arrestingly beautiful and innovative way. Basically, this film shows you what the CIA doesn't want you to see - the disgusting reality of half-drowning a person then calling it 'enhanced interrogation'."
The Amnesty advert opens in what could be images to promote spring water in which the camera shot opens slowly to show water being poured into a man who is fixed to a table. Filmed using state of the art methods at 1,000 frames per second slo-mo - against a black screen with an inviting and upbeat soundtrack, specially-composed by acclaimed producer and DJ Adam Freeland.
Sara Mac Neice added, "For a few seconds our film-makers did this for real - they poured water up the nose and into the mouth of someone who was pinned down with his head tilted back. Even for those few seconds, it's horrifying to watch - the reality, in a secret prison with no-one to stop it, is much, much worse. Everyone who sees this terrifying film ought to take action to stop it happening in the real world - they should support our 'Unsubscribe' campaign."
Amnesty International has more than a quarter of a million members and supporters in the UK and over two million worldwide. It successfully campaigns for individuals at risk and on issues such as abolishing the death penalty and torture, controlling the arms trade and stopping violence against women.