Following this year's cancellation because of the pandemic, musical and theatrical event Boomtown has announced major changes for next year, with a new storyline, a new music announcement policy, major changes to the site layout and stages, plus reduced ticket prices.
After taking the opportunity to reflect throughout the summer months, Boomtown has announced they are “Resetting from the foundations to allow us to really get things right and to be the forward-thinking, progressive, and inspirational festival community we know we can be. By starting a brand new story with Chapter One: The Gathering, this allows us even more scope to start afresh, with our ethos, creativity and ambition all aligning into one combined vision.”
Chapter One: The Gathering introduces Boomtown’s new vision of a post pandemic world where the State of Emergency has become a State of Emergence that has risen from the ashes of the old. It is a new world, accompanied by a new story that is waiting to be told that focuses on reflection, acceptance and reconnection. It is a time of celebration, a time to come together, a time of gathering.
The festival will no longer release the line up ahead of the event, keeping the majority of acts secret until just before the festival. Commenting on the change in music strategy, the Boomtown team says; “We have spent months debating whether this was the right thing to do but what is clear, is that there are many aspects to the way the music industry runs that don’t work for independent festivals. The complex process of releasing a music line-up with the exclusivity, billing and escalating costs has led us to decide this is the time to rethink the way we approach it and explore new ways of doing things. We have always been a creatively led festival and people attend Boomtown because of the overall experience; we will continue to book incredible headline artists, and all the festival favourites, but by approaching our programming announcements in this radical way, we can create lineups that are even more phenomenal and diverse than we have ever been able to before.”
Another change is the festival layout, so that The Main City and its unique worlds will all now be located in what was previously known as ‘Downtown Boomtown’. Every main stage is a brand new concept and nestled deep into magical district surroundings, and around the city will be forest chillouts and woodland parties.
Tickets for next year have just gone on sale (see prices below), with new reduced prices and all existing ticket holders receive a partial refund. Boomtown say "With so many people going through so much right now, we felt it was vital for us to reduce the ticket price to make it easier to attend for all. By reimagining how we run and create Boomtown, we've been able to reduce the ticket price, but also enhance the parts that make us a truly unique experience."
Boomtown Festival will take place at Matterley Estate, nr. Winchester in Hampshire from Wednesday 11th until Sunday 15th August 2021.
Each ticket has a compulsory eco-bond added for £10. Tickets are on sale, currently priced as follows:-
standard adult Thursday entry: £209 (final price £239)
standard adult with Wednesday upgrade: £229 (final price £259)
public-transport Wednesday entry: £199 (final price £228)
car parking: £26
Those aged 12 and under are free but require a ticket.
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