There are ticket competitions being run by:
Co-op (pre existing)
Vodafone (pre existing)
Guardian (pre existing)
Brothers (pre existing)
Tony's Chocolenly / oxfam (pre existing but relatively new)
chillys (new)
barbour (new)
Hunter wellies (new)
White Claw Hard Seltzer (new)
It also seems these tie ups are resulting in far more tickets being available in competitions, as Vodafone have pver 100 pairs and the Chillys comps are giving out six at a time.
The main issue is probably also that the new ones are with companies which seem marketed at a certain demograaaaphic.
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