I’ve basically accepted that 12 quid is standard of what most festival food is nowadays. Weirdly I’ve realised going to the more expensive looking places is a better shout. The cheap burger, hot dog and chips type places know they can charge you 12 pounds for a McDonalds quality burger whilst the fancier places know that most people won’t pay over 15 quid for festival food so have to keep prices more realistic.
I went to the poke bowl place at both Field Day and Ape and got salmon and teriyaki chicken bowls for 11 pounds, which is about what a regular poke bowl costs. Felt like I’d found a bargain compared to most festival food. At other festivals this year I’ve had full pizzas and Korean chicken dishes for around 12 pounds too.
Also halloumi is the enemy. Halloumi fries, halloumi burgers, halloumi skewers, halloumi wraps - always the biggest rip off.