I go each year as well as many other festivals such as Glastonbury and this year Boomtown too.
For me its my chance to really relax and chill at what I believe to be one of the best venues for a festival. The woods, the lake, the whole layout is great. Run by festival republic, its run well. Toilets are clean, facilities all work!
Its got a middle class rep and thats slightly unfair in a way. Okay there are your arty farty types, but its a 50-50 split between music and arts! Its to be expected. Its no more Hunter welly, Henry and Henrietta than Glasto where many are purely there to get a badge of honour. Latitude is a very family friendly set up but at the same time delivers alot of what people want. I view it as Glasto's younger sister! Its got music, but also debates, theatre and art. You go where you want and see what you want without worrying about being hit with a flying cup of piss if you're at the front of the stage!
If you're after a brilliant music line up fun of Marque acts. Not for you. If you want to rave all day and night - not for you. If you want something with a bit of each and don't give a fluck about massive headliners - its for you. The music stops around midnight, but the woods come alive til 3am and the Comedy & Cabaret tents are going til then too.
The site is very sizeable. Walking from the main arena entrance to the Camper-van field generally takes about 15 - 20 mins depending on how much booze you've had! Google Latitude aerial shots and see from above.
It is an arena system where only small bottles of sealed pop are allowed in (not that this stops booze being sneaked in) but in the camp sites you can take in what you want.
The only look out for me is use the lockers especially on the first night. The guy in the tent next to me got his wallet pinched last year while he was in his tent and was told he was one of about 18 on the first night. No reports after that of other thefts. With the rep being middle class and tickets usually not selling out, the opportunity for arseholes to tent hop is fairly high.