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there's so much bullshit around here

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eFestivals has had a problem for a while with a certain music-based publicity company having their staff making publicity posts here.

The terms & conditions of the use of these forums is that they're not to be used for commercial purposes. To try to get around that, these staff have made numerous registrations in the normal sorts of usernames that genuine users use, and then made their posts in a deceptive manner, in a "have you heard the latest album by XXXXX? It's superb, check it out" way.

We first picked up on this particular company doing this early in the year and had a word with them, asking that they stop, and they said something like "it's our interns doing this, but we'll make sure they stop". A week or two later and there's been a load more, so this time we make sure they know how seriously pissed off we are about this; again, they said they'd stop.

And now today, we've discovered a whole lot more. Aside from the amusing thing of these threads often having various of these interns 'promoting' the same thing at each other (with each obviously thinking that the other has a genuine interest in the product/band they're promoting), we've again had wortds with this company and again they've given us the same old "it's our interns, it's not our fault" guff.

This company has today told us that "every PR firm does this" (not true, at least not on eFestivals), that "it's the fault of the interns" (as though the company doesn't instruct those interns in what to do :(), and that the record companies they're promoting for don't have the budgets to pay for proper advertising ... which all comes down to this company operating off the back of any resource that they can take advantage of, for their own commercial benefit and at the expense of their PR competitors and companies such as eFestivals.

It all just goes to show how full of bullshit the music industry is, how marketing driven it is (and marketing means, ultimately, that products are being sold on a false basis to suckers: let's keep it simple and say "sold on lies"), and that the whole of the mainstream music business is operating an unsustainable business model.

eFestivals has always tried very hard to be free of this sort of bullshit, and we're extremely pissed off with this publicity company. We'll keep doing our best to ensure that eFestivals remains an honest resource for the benefit of our users.

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Y es definitely, that way when I read it I can write to her editor and say it sounds a lot like some thing that would be said by Neil G of efestivals.co.uk

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Aside from them breaking the rules of e-fest posting, I have observed e-festers (genuine ones) spotting these posters a mile off and taking the mickey out of their marketing attempts, so I'm not sure they have much impact anyway.

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