Those people at Jack Daniels have decided that music in yer face puts their brand in your face, and so they're taking seven acts that can be described as emerging talent around four festivals this summer, under the name of Jack Rocks 7.
All bands will be appearing at each of the festivals, spread out across the days - so they won't all be playing every day. Details of which days they'll play will probably be revealed but perhaps they won't. Who knows.
Michael Boaler, Senior Brand Manager at Jack Daniel's, says: "We have always taken immense pride in supporting emerging talent and helping those who keep the UK music scene the thriving hotbed it is today, including venues and promoters. It's great to be returning to The Great Escape and the Isle of Wight Festival, and we're looking forward to being part of the first ever TRNSMT festival in a city that has always had a booming music culture, as well as our first appearance Reading Festival. We're really excited to be launching Jack Rocks 7 this year and help them on their road to success. It's going to be a great summer of music."
latest on this festival
on Friday 8th July, with Texas, The Darkness, and The Temperance Movement
line-ups & rumours
on Sunday 8th July