exclusive: new festival concept to launch this summer

A new festival based around a unique concept is to launch this summer.

The new event will offer multiple stages spread across a landscape of fields and woodland, to create an exploration adventure along with a top line-up of massive acts for the festival's attendees.

Seg-Fest is a new kind of festival designed to appeal to a new kind of festival audience - the older and less-mobile festival goer, and will be held at one of the country's premier stately home estates in the Midlands on August Bank Holiday Weekend, Saturday 27th and Sunday 28th, August.

Anyone who has attended Glastonbury knows that it can be exhausting trekking between stages that are spaced a distance apart, so Seg-Fest will provide each attendee with their own Segway, which they can use to scoot around the fields, exploring the beauty of this famous country estate, and of course get them to the stages where they can enjoy live music from acts they've grown old alongside. No more walking!

Seg-Fest solves getting from one stage to another and making your way back to the tent or motorhome, and includes a range of boutique 'Gramping' options.

This is one festival where no one complains that the headliners have been around for years, and although the acts are yet to be revealed it will cover all the bases, with household names from jazz to rock, from mod to punk, to prog with late night intimate 'Heritage Concerts' in the woods. There's even an exclusive appearance of a band who are reforming one last time especially for their ageing fans!

A weekend ticket is a grey pound busting £99 for two days of entertainment, with the campsite open from Friday to bank holiday Monday giving festival goers plenty of time to get set up and get packed away.

Apart from the music, there'll be workshops and activities including light Segway yoga, Segway polo, Segway line-dancing, Segway knitting, Segway art classes, and for the adventurous there's the Segway Olympics, giant Segway chess (where festival goers are the pieces) and even a customise your Segway competition for the parade on Sunday.

There'll also be a wide selection of food from the tasty traditional to global cuisine, all served in 100% eco-friendly dishes that have been specially designed for Segway users, and there'll be no need to worry about pit stops because organisers have thought of that too with plenty of specially customised toilets on site.

Full details for Seg-Fest along with the line-up will be announced shortly.