Playaway a new seaside themed Live Nation festival for Skegness

Live Nation have announced a new nostalgic seaside themed music festival called Playaway held for the first time from Friday 16th until Sunday 18th April 2010, at Butlins Resort, in Skegness.

The first acts announced for the festival are Calvin Harris, Scouting For Girls, Noisettes, I Blame Coco (aka. Coco Sumner aka. Sting's daughter), Tiffany Page, Chase & Status (DJ Set), Sub Focus, MC Rage, ID (DJ), Smash & Grab residents, and Queens of Noize. With plenty more acts still to be added to the bill.

Kelly Chappel, Senior promoter of Live Nation said, "I'm really excited to be booking Playaway, as the name suggests it promises to deliver on the fun factor with a top class bill of entertainment hosted within great facilities."

Early bird tickets are priced at £140 and go on sale at 9am this Friday, 11th December, and eFestivals will have links to buy them then. A standard ticket will be priced at £150, a Silver ticket £160, and Gold ticket £170. As well as luxury and affordable apartments, the festival offers VIP themed rooms.

Playaways inspiration is that of a good old fashioned nostalgic seaside jaunts. Think old school British Holiday capers with a twist of contemporary chic. Expect nautical activities, 'Let's get quizzical' with The Sounds Familiar Music Quiz, The Underground Rebel Bingo Club, Swap-a-rama Razzmatazz, an on-site cinema expect themed days and sing-along-Sound of Music with a John Hughes blockbusting bonanza of a Sunday to round things off nicely! Plus more seaside surprises.

Chris Baron, Resort Director, of Butlins Skegness said, "We are delighted to be welcoming Live Nation and the Playaway festival to our Resort. The line up is fantastic and we know festival goers will have a great time - the best entertainment coupled with first rate amenities is sure to be a winning combination."

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