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Lauren joy joy

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Everything posted by Lauren joy joy

  1. I feel I need to venture to some EDM Festivals to do some scouting and research for some blogs...

  2. Generation whY.

    At 15 I attended my first festival, NASS, a sister festival or the Relentless groups Freeze & Boardmasters festivals that happen in the south of the UK. That festival enlightened me to some euphoric world of freedom, immersion, creativity, nostalgia and carefree happiness. I was unaware of my subconscious desires to pursue a career working within an industry that creates said feelings and experiences, yet here I am 7 years later sat in the library of my university, researching for one of two final pieces of work to complete a degree in Events Management to then go on and chase my desire of becoming a creator of innovative and immersive, experiential festival content. I've been immersed in the theories of co-creation, experiential marketing, innovation, hyper-reality and technological advances at festivals... not only has this contributed to assignments and my dissertation which was an Auto-ethnographic study of my own emotional and spiritual experience at a winter sports festival (Rise 2014)... it's also triggered a question...Generation Y? A very suitable name, we are a generation of questions. Generations before us, accepted, they may have wondered but never asked, questions may have been answered but were left unspoken. However, we, Generation Y are a generation of asking WHY, why do we want to experience? Why do we want to co-create and why do we want that immersive feeling of nostalgia, euphoria, freedom, happiness and carelessness? We're at the very early yet, fast moving stages of a transformation in the way we interact with our own every day experience as well as our entire exsistance. This transformation is the driving force behind trying to figure out why we experience, how we experience and what it does to us, emotionally, spiritually and physically. That question is what got me on a plane to the French Alps on my own to research my own experience at a new up and coming Winter Sports Festival, and that question is what will continue to take me to festivals all over the world. Maybe there is some poetic justice in the unknown, maybe the need to know everything is a curse of our generation, and like the meaning of life itself, its something we learn and experience rather than define.
  3. The Parties Begin

    So after meeting the guys! We thought, in classic festival style, it was time to wack out the booze! But in a very British manner, we decided to do this in the form of 'having a couple of drinks with dinner, then getting smashed in the hotel room'... So we get to know each other etc.. get drunk etc etc Then we ventured out into the midst of Les Deux! Mini Bar, Smokey Joes & L'avalance were just the first nights worth of clubs! The guys we were with were from Devon and happened to know the Dj's playing in Mini Bar..and epic Dj's they were!! Considering I've never been a fan of clubbing, I had an amazing night, there was no lairy people lingering about, not try hard girls, no overly drunk 17 year old hiding in the corner. Just a load of like minded people in a sweaty room listening to what I can only describe as a drug for your ears! Went back to the hotel room for some more drinks and to drop off the ski jackets (Beer jacket had replaced by this point).. went back out! danced some more, ended up in the club next door, which was surprisingly quiet, however we still had a kick ass night! and instead of a camp site we had a hotel room to juggle with, ended up going back there, with some lovely random Welsh boys that the guys bumped into the day before, and the guys from the room over the hall, ended up staying up until 7:30am chatting about life.. The festival feeling was there!! & Then we slept...
  4. Rise! In the Mountains

    So on the 13th of December 2014 I ventured off to the resort of Les Deux in the French Alps! I'm a final year event management student at Bournemouth University and that means one thing...Dissertation time! instead of following the monotonousness regime of making a questionnaire and asking random people to fill it out, I thought, hey! why not get on a plane and go to a festival that's never happened before on my own! So I did! And what an adventure it was. The cost of the trip kind of swayed me once I had booked it as I had to get a credit card to pay the trip off, although I only decided a month before hand that I actually wanted to go.. Anyway, after a few weeks of preparation, buying ski gear and anxiously awaiting my week a lone in the Alps, the day came! Prior to the trip I had posted on the events Facebook page to see if anyone else was going on their own.. I was in luck! A guy called Nick from California was starting his European tour there and another graduate from Cambridge called Zak whose very into his Trance! We spoke for a few weeks and I met zak at the airport, we flew out together, got to the resort at about 10:30 pm local time, by then a lot of people were in the party mood! However i wanted to sleep, My hotel was wayyyy up a hill, bit of a trek but hey I am in the mountains after all! Anyway, I slept, woke up to go to my first ever snow boarding lesson! which was horrible! horrible horrible horrible. I gave up after the first day. However! Zak, the guy I flew over with introduced me to his room mates who were actually very good at snowboarding and they looked after me all week! More to Follow!
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